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March 1st, 2008

New Edition of Popular Book Teaches Manufacturers How to Go Lean

MMP releases a new second edition of "The Elusive Lean Enterprise," a book teaching manufacturers and other companies how to achieve the benefits of lean transformations.

Oshawa, Ontario (MMPUBS.COM) March 1, 2008 - With much fanfare, on January 1st, Multi-Media Publications Inc. released the latest edition of a popular book teaching corporate managers how to achieve the maximum benefits from Lean transformations. The new, second edition of this popular book has been released simultaneously in both casebound hardcover and in trade paperback versions.

Authors Keith Gilpatrick and Brian Furlong state that "In today's fast-paced and volatile business environment, customers are demanding increased flexibility and lower cost, and companies must operate in a waste-free environment to maintain a competitive edge and grow margins. Lean Enterprise is the process that companies are adopting to provide superior customer service and to improve bottom-line performance."

Lean Enterprise transformations are challenging, in that they may change many aspects of how a company operates, making the entire operation more efficient and customer focused; however, most companies fail to achieve all of the benefits of their Lean transformation due to a number of common issues. In "The Elusive Lean Enterprise," Gilpatrick and Furlong explain how to overcome these challenges. The authors are adamant about the need to focus on cultural change within the organization: "For those companies that fail to commit to the process and truly change the culture, a Lean Enterprise will remain elusive."

With the advice contained in this book, companies will be able to learn from the extensive experience of these two authors, and avoid repeating the mistakes of others. With decades of experience in manufacturing operations management and in the corporate boardroom, Gilpatrick and Furlong are leading the charge in the practical application of Lean in a wide array of industries, from manufacturing to healthcare services.

The book is attracting critical acclaim as well. The Midwest Book Review says that it "highly recommends it for leaders who are considering Lean in their company or companies that have not successfully implemented Lean in their enterprise."

"The Elusive Lean Enterprise: Why companies struggle to get the full benefits from Lean." (2nd Edition) 382 pages. ISBN 9781897326640 (paperback) $29.95. ISBN 9781897326657 (hardcover) $39.95. Oshawa, Ontario: Multi-Media Publications Inc., 2008.

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ABOUT MULTI-MEDIA PUBLICATIONS INC.
Multi-Media Publications Inc. is an independent publisher of books, audiobooks, and DVDs. Celebrating its 20th year, MMP publishes titles under several imprints and series, including Crystal Dreams Publishing (fiction and general adult non-fiction), Impact Publications (entrepreneurship titles), Multi-Media Publications (business and career titles) and the popular Lessons from History series aimed at business leaders. Further information on MMP can be found at www.mmpubs.com or by contacting publisher@mmpubs.com.

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