Don't Say 'Yes'... Negotiate!  A Quick Reference to Better Negotiations
by Richard Devin

[Business/General]

We all do it, every day. We do it before we even get out of bed in the morning. The alarm clock clicks on—the insidious buzz of the alarm chips away at your slumber—and what do you do? Smack the snooze button. You have just begun your day... negotiating!

This is an easy-to-read, easy-to-understand, practical book for negotiating in the new millennium. This book is filled with strategies and techniques that you can implement immediately.  The book contains unique and often humorous contemporary approaches to negotiating compiled from real life, real world scenarios.  It will quickly enable you to identify the key factors in any negotiation by: thinking before you speak; maintaining emotions; asking for something you want, and then asking again; asking for something you don’t want; saying no; not turning a buyer into a shopper; discovering aspiration levels; deciding what is reasonable and what is ridiculous;discovering the three tenses of any negotiation; determining ethical flexibility; being greedy, stingy, and selfish; and more.

Don’t Say Yes – Negotiate! is the perfect “on the go” guide that will enable you to quickly identify the other side’s tactics and strategies and allow you to defend yourself ensuring better negotiations for both sides. It makes absolutely no difference if you negotiate at garage sales, at home, or at a major corporation—you can become a better negotiator.